Sake brewers building brand cachet by cultivating bespoke rice crops

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Japanese brewers are gaining visibility by cultivating their own rice crops, using local grains to promote the unique characteristics of their regional sakes amid a surge in popularity of rice wine overseas. The change is unusual as sake breweries normally procure raw rice from farms around the country. In early July, workers at Shibata Brewery… Continue reading Sake brewers building brand cachet by cultivating bespoke rice crops

Japan is asking its young people to drink more booze

cheers-japanese-sake

Japan is asking its young people to drink more booze The government has launched a campaign to kickstart drinking alcohol among younger generations – and save the country’s sake industry Get this: the Japanese government wants young people to drink more alcohol, not less. That’s right: faced with younger generations that drink much, much less than… Continue reading Japan is asking its young people to drink more booze

Japanese sake is becoming the ‘it’ drink at the Bay Area’s trendiest restaurants

Japanese sake is becoming the ‘it’ drink at the Bay Area’s trendiest restaurants All signs are pointing to a sake boom. As the Japanese drink becomes easier to find, Bay Area beverage directors, sommeliers and other industry experts are promoting it to a wider audience. For a long time, sake in the U.S. was mostly… Continue reading Japanese sake is becoming the ‘it’ drink at the Bay Area’s trendiest restaurants

Sasaki’s sake society commitment

sasaki-sake-brewery-kyoto

Our export sake brewery partner Sasaki very much supports their local community. Protection of Kyoto principles and culture is an integral part of their business model.   ——————————————————– Sasaki believes changes that can be made on a business level can have a positive impact at a societal level and therefore benefit all. There are many… Continue reading Sasaki’s sake society commitment

Contribution to society and the community through the deliciousness and enjoyment of sake

main-sake-rice-terraces

Our sake export brewery partner Fukui has been working on “.” Efforts to conserve rice terraces through “Haginoro Junmai Ginjo Satoyama” which started in 2002. They also want to help society through their sake brewing, such as providing sake lees for “Lake Kuni Cheesecake” to Ayumi Workshop, whose mission is to improve labor compensation for people with… Continue reading Contribution to society and the community through the deliciousness and enjoyment of sake

Taiwan sake boom starts to challenge Japanese traditions

taiwan-sake-boom

Until recently, guests at Ya Ge, a Michelin-starred Cantonese restaurant in the Mandarin Oriental hotel in Taipei, mostly paired their food with European or Australian wines. Those desiring a stronger kick would go for Taiwanese-style wines like the white Kaoliang or the yellow Shaoxing. In the last few years, though, requests for Japanese sake have… Continue reading Taiwan sake boom starts to challenge Japanese traditions

Understand Japanese sake

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Here we help you understand Japanese sake, the national beverage of Japan; it is one of the world’s most complex and beguiling drinks. Its history dates back more than 2,000 years, to when rice cultivation was brought to Japan from China. The Chinese introduced the indispensable technique of using the mold Aspergillus oryzae to convert… Continue reading Understand Japanese sake