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Japan’s Sake train

Japan sake train

Some trains are simply a means to get from point A to B. On others, like the East Japan Railway Company’s Shu*Kura, it’s all about the journey. This train operates along a few routes in northwestern Japan’s Niigata Prefecture, a place known for its rice, water, and snow. Nicknamed “snow country” for the deep drifts that blanket the… Continue reading Japan’s Sake train

Japan is asking its young people to drink more booze

cheers-japanese-sake

Japan is asking its young people to drink more booze The government has launched a campaign to kickstart drinking alcohol among younger generations – and save the country’s sake industry Get this: the Japanese government wants young people to drink more alcohol, not less. That’s right: faced with younger generations that drink much, much less than… Continue reading Japan is asking its young people to drink more booze

Japanese sake is becoming the ‘it’ drink at the Bay Area’s trendiest restaurants

Japanese sake is becoming the ‘it’ drink at the Bay Area’s trendiest restaurants All signs are pointing to a sake boom. As the Japanese drink becomes easier to find, Bay Area beverage directors, sommeliers and other industry experts are promoting it to a wider audience. For a long time, sake in the U.S. was mostly… Continue reading Japanese sake is becoming the ‘it’ drink at the Bay Area’s trendiest restaurants

Sasaki’s sake society commitment

sasaki-sake-brewery-kyoto

Our export sake brewery partner Sasaki very much supports their local community. Protection of Kyoto principles and culture is an integral part of their business model.   ——————————————————– Sasaki believes changes that can be made on a business level can have a positive impact at a societal level and therefore benefit all. There are many… Continue reading Sasaki’s sake society commitment

Contribution to society and the community through the deliciousness and enjoyment of sake

main-sake-rice-terraces

Our sake export brewery partner Fukui has been working on “.” Efforts to conserve rice terraces through “Haginoro Junmai Ginjo Satoyama” which started in 2002. They also want to help society through their sake brewing, such as providing sake lees for “Lake Kuni Cheesecake” to Ayumi Workshop, whose mission is to improve labor compensation for people with… Continue reading Contribution to society and the community through the deliciousness and enjoyment of sake

Taiwan sake boom starts to challenge Japanese traditions

taiwan-sake-boom

Until recently, guests at Ya Ge, a Michelin-starred Cantonese restaurant in the Mandarin Oriental hotel in Taipei, mostly paired their food with European or Australian wines. Those desiring a stronger kick would go for Taiwanese-style wines like the white Kaoliang or the yellow Shaoxing. In the last few years, though, requests for Japanese sake have… Continue reading Taiwan sake boom starts to challenge Japanese traditions

Here’s why sake is getting popular with consumers these days

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Thanks to prominent sake distributor figures pushing the envelope and creating a flourishing market for the fermented rice beverage, Singapore has a thriving sake scene.   When not being around sake and donning their happi coats, it’s hard to imagine these three men dedicating themselves to improving Singapore’s sake industry.   Adrian Goh is the… Continue reading Here’s why sake is getting popular with consumers these days