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Japan is asking its young people to drink more booze

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Japan is asking its young people to drink more booze The government has launched a campaign to kickstart drinking alcohol among younger generations – and save the country’s sake industry Get this: the Japanese government wants young people to drink more alcohol, not less. That’s right: faced with younger generations that drink much, much less than… Continue reading Japan is asking its young people to drink more booze

Japanese sake is becoming the ‘it’ drink at the Bay Area’s trendiest restaurants

Japanese sake is becoming the ‘it’ drink at the Bay Area’s trendiest restaurants All signs are pointing to a sake boom. As the Japanese drink becomes easier to find, Bay Area beverage directors, sommeliers and other industry experts are promoting it to a wider audience. For a long time, sake in the U.S. was mostly… Continue reading Japanese sake is becoming the ‘it’ drink at the Bay Area’s trendiest restaurants

Sasaki’s sake society commitment

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Our export sake brewery partner Sasaki very much supports their local community. Protection of Kyoto principles and culture is an integral part of their business model.   ——————————————————– Sasaki believes changes that can be made on a business level can have a positive impact at a societal level and therefore benefit all. There are many… Continue reading Sasaki’s sake society commitment

Contribution to society and the community through the deliciousness and enjoyment of sake

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Our sake export brewery partner Fukui has been working on “.” Efforts to conserve rice terraces through “Haginoro Junmai Ginjo Satoyama” which started in 2002. They also want to help society through their sake brewing, such as providing sake lees for “Lake Kuni Cheesecake” to Ayumi Workshop, whose mission is to improve labor compensation for people with… Continue reading Contribution to society and the community through the deliciousness and enjoyment of sake

Here’s why sake is getting popular with consumers these days

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Thanks to prominent sake distributor figures pushing the envelope and creating a flourishing market for the fermented rice beverage, Singapore has a thriving sake scene.   When not being around sake and donning their happi coats, it’s hard to imagine these three men dedicating themselves to improving Singapore’s sake industry.   Adrian Goh is the… Continue reading Here’s why sake is getting popular with consumers these days

Understand Japanese sake

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Here we help you understand Japanese sake, the national beverage of Japan; it is one of the world’s most complex and beguiling drinks. Its history dates back more than 2,000 years, to when rice cultivation was brought to Japan from China. The Chinese introduced the indispensable technique of using the mold Aspergillus oryzae to convert… Continue reading Understand Japanese sake

World Heritage Temple releases limited edition Sake

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Kofukuji temple in Nara has releases a special limited edition Japanese sake.   But why did Kōfukuji select Hakkaisan? “We were fascinated by the spiritual features and culture of the land there,” said Myoshun Tsuji, of Kōfukuji Temple.   “We want to create great sake that will still be a hit in 100 years’ time.”… Continue reading World Heritage Temple releases limited edition Sake

Japan’s traditional sake makers preserve centuries-old brewing methods

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Japan’s national drink is growing in popularity in Europe. Although many exports are mass-produced, a few family-owned breweries apply a slow, painstaking process they say creates the purest “kimoto” sake. Hideharu Ohta’s family has produced sake using the ‘kimoto’ method for 10 generations Hideharu Ohta absolutely refuses to take shortcuts. He is the tenth generation… Continue reading Japan’s traditional sake makers preserve centuries-old brewing methods